Shuyan Wu

Letterform Symbol

Logo design · graphic forms


A letter is more than a letter.

Letterform symbol

A symbol design using only the letter "e" in DIN Pro.

Letterform symbol - process

Example iterations that experimented with different rotations and arrangements of "e"s.

When two "e"s were joined at the finial, they formed a particularly natural unit (top, right). This unit was repeated and rearranged until a harmonious symbol emerged (bottom, left).

Letterform symbol - process

This project was an eye-opener on how letters are not just building blocks for written communication, but also expressive graphic forms in and of themselves.